In response to COVID, restaurants have gone big with QR codes. They're popular not only for providing a touch-free experience, but also because they're easy to use and open up a new world of benefits.
How Customers Use QR Codes
Today's smartphones have built-in QR Code readers with the camera, so there's no special app to install. This creates very simple steps for customers:
- Point a phone camera at a QR code and wait for just a few seconds.
- A notification will pop up that, when clicked, will send you to a QR MENU web page.
- QR Menu have pictures, prices, food description, call waiter button, multilingual option, multi currency, table reservation, take out ordering forms, and much more.
- Enjoy the menu on your phone, then enjoy your meal!
How Restaurants Use QR Menu Codes
QR Codes are a missing link between traditional and digital marketing. They extend the value of any printed piece by taking customers to the web. Most restaurants start with a simple link to a digital menu:
- Decide where you want customers to go online. Typically, to a contactless menu.
- Design a QR code in our program.
- Place the code into a piece to be printed as you would any other graphic.
- Repeat for as many different marketing pieces as you please. There is no technical limit.
- Even put a code linking to your digital menu inside your printed menu. Or a code that links to a daily specials page.
- Post your marketing pieces in your windows, doorways, on tabletops, and curbside. Your customers will take advantage of the codes!
- Here in another aplication you can create a Landing Page that can hold multiple links, so your QR Code adds more value. Great for social networks.
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QR Code Industry Trends
Beyond linking to marketing materials, there are efforts within the restaurant industry to link QR Codes even deeper into your digital sales operations. These codes may come from your website provider, CRM software, or even POS provider. These efforts leverage even bigger consumer trends like the movement to online ordering and cashless payments. Keep an eye out for these trends:
- Online Ordering: Drop customers right into an online ordering form on your website. There they can browse your offerings, make selections, and place their orders without interacting with waitstaff. Due to COVID social distancing requirements, this idea may catch on even for some dine-in locations.
- Cashless Payments: Cash seems to be disappearing from the modern economy and consumers are trusting apps like Square's CashApp, PayPal, Venmo, and ApplePay. Some restaurant software companies are providing integrations into all of these, so that payments can be made either by scanning a QR Code on a receipt, or upfront when placing the original order.
- Relationship Building: Using QR codes to conduct more business online also creates a digital trail of marketing data. Some restaurant CRM companies will help you build complete profiles of your customers so you can deliver more email promotions, digital coupons, and more.
QR codes languished as a technology for many years because they were ugly and inconvenient. Now that COVID has accelerated their adoption, the potential use cases to benefit restaurants continues to expand.